Hi! I'm Victoria Sun Esparza.

I'm a design strategist and research leader specializing in building human-centered practices that bridge user needs and business strategy. I bring 8+ years of leading qualitative research, developing scalable frameworks, and mentoring cross-functional teams to drive innovation.

Portfolio.

North Texas Conference

User research through workshop facilitation for the North Texas Conference of the United Methodist Church

Union Church Boston Rebrand

Rebranding a historic, Black church in the heart of Boston, MA

Trinity River Conservancy

End-to-end Human-Centered Design challenge around public green spaces and existing communities

Southern Methodist University

New product development for youth ministries to pilot innovative methods

Residents of The Tradition

User research on the experience of aging and prized possessions

End-to-end design to address the issue of loose dogs in Dallas, TX

Skills.

Strategic Thinking
User Research
Visual Design
Communication & Client Relations

Proficient in Adobe Suites, Google Suites, Microsoft Suites, Figma, and Webflow

Get in touch.

Interested in working together? Let's talk!

victoria.sun2@gmail.com